Downsizing Sucks!
Downsizing Sucks!You’re working at your family’s welding business during the day, and then go to your second job at night. You’re 50-some years old, working as a cashier at Target. You always said that if you’re 40 years old and have a career that requires you to wear a name tag, then to just shoot you! Not that there’s anything wrong with working at Target or wearing a name tag or working the family business. Those are all honest jobs. It’s just that after 20 years with your previous company, and with your education and expertise, you hadn’t exactly planned on ramping up to your golden years asking customers if they’d like to save ten percent on their purchase by opening a store credit card. You heard rumblings about the company folding. But as far as you knew, the numbers were good. At least they were good. Then competition took over and the owners decided it was a good time to bow out gracefully. You were hoping you weren’t going to be one of the countless main wage earners to get let go. But sadly, you were. Unemployment ran out. You sent out literally hundreds of resumes and still nothing. Your spirits are down, you’re frustrated (that’s an understatement) and you even had to humble yourself to get some help from a local food pantry. You’ve done all the online courses; you have tirelessly pounded the pavement and scoured the classified ads. You’ve even hit up all the online sources to jobs such as www.monster.com www.usajobs.com hotjobs.yahoo.com and about 800 other job boards that you regularly surf. If one more person tells you that a door closes and a window opens or that good things come to those who wait, you think you’re going to puke. You have a family counting on you; so now what? For starters, keep plugging along. Keep on keeping on. You know a job isn’t going to fall from the sky, so you need to just accept that your job right now is finding a job. You are working and you’re working harder than most at this task. More importantly you need to keep a positive outlook. Yes that’s easier said than done. But if you can’t control the circumstances you can control your attitude toward it. You can either look at downsizing as an opportunity to do something different or to learn something new; or you can view it by accepting that you’ve been dealt a bad hand of cards and now all you can do is play it out. Do not view yourself as a victim. No good will come from that attitude. You wouldn’t have advanced nor had the longevity that you did in your former career had it not been for your wherewithal and internal drive. You need to find that strength again. If you’re still having a pity party, it’s time to get over it. If you’ve sent out that many resumes and exhausted what you believe to be all your leads and you’re still bitter and feeling sorry for yourself, it’s time to reevaluate. If you haven’t already accepted a job that you’re overqualified for and underpaid, then it’s time you did. Pride can be our biggest downfall. Working a family business that you never wanted to, or working nights at the concession stand may not be what you envisioned for yourself. View it as temporary. View it as a paycheck. View it as an opportunity to network with people you would have never had the opportunity to cross paths. Maybe your next customer could be a business owner that you’ve been attempting to get an interview with. As for the people who give you clichés – know that they mean well. People who have not been a mile in your shoes don’t understand it. They don’t know what to say. Remember downsizing sometimes sucks, but it may be forcing you into a new opportunity that you really love. Make the best of it.
Designing a Good Navigation System for Your Website
Designing a Good Navigation System for Your WebsiteWhile you should design your website to be aesthetically pleasing, beautiful graphics and clever little details are no substitute for a good navigation system. No matter how great your website looks, it will be useless if your visitor can't find their way around your site. Traditionally the navigation menu is placed just below the header area or on the left hand side of the web page. Usability studies have shown that web site visitors instinctively look in these areas first. Wherever you decide to place your navigation menu, remember that consistency is important. The most important thing is to place your navigation menu in the same spot on every one of your web pages. If you use an image to represent a navigational button, use the same image and the same color for that image on each page of your website. For example, if you use an image of a green house in the left hand corner of your web page as your "Home" navigational link, use the same green house image in the left hand corner of every one of your web pages to designate the "Home" link. Your visitor should be able to find what they are looking for within 3 clicks of your home page. This is usually not a problem for small sites. However, if you have a large site with many pages, you will need to design a navigation menu that provides access to all areas of your website without getting your visitor lost or confused. You may want to use a bread crumb trail type of navigation system for large sites (Homepage > Category > Subcategory > Content). Another option is to use a dynamic menu that changes according to the page your visitor is, but be aware that search engines may not be able to spider sites using dynamic menus. Usability studies have shown that a navigation menu should contain no more than 8 links. The more choices a user is given, the more difficult it will be for them to make a decision. Also, if you have many links, your visitor may get the impression that your site is complicated and difficult to navigate. If you have only a few links, use mouse rollovers to visually enhance your website. You will need to add some Javascript that pre-loads the rollover images and then add "onMouseover" events to your image links. Alternatively, use CSS for text rollovers that change the link color when the mouse cursor hovers over a link. Navigation links should be considered the most important part of your website for two reasons: 1) They are used by your visitor to find content on your site. 2) They are used by search engines to spider your site. The reason users visit your site is to get information. If visitors can't find the information they are searching for, they will click away, perhaps never to return again. While different search engines have different rules on how they spider and rank a site, basically a "bot" or "spider" will visit a site, search for a "HREF" link and follow the links to other pages, indexing the pages as it goes along. If the "bot" or "spider" doesn't find a "HREF" tag on a page, it is blocked from going any deeper into the site. As you can see, you need to design your navigational system so that a search engine can spider all pages of your website. When designing your website, take the extra time to design a good navigational system. It is vital to your success!
Cheaper Ways to Get Visitors to Your Website
Cheaper Ways to Get Visitors to Your WebsiteGetting visitors to your website has been the ultimate dream of internet marketers. More traffic equals more money, so they say. But how can you do it without spending a fortune? Unknown to many there are a few ways of getting visitors to your site without risking a lot of money. But remember, it's not that easy. It takes more work. So, if you would rather work instead of pay to get visitors to your site, then here are a few things you can do: 1.Submit articles to article directories. This is probably one of the most effective ways of getting traffic to your site. By submitting articles with a link that points to your website, you are assured of long term traffic. As long as your article stays in the directories that you submit to, people can find it and the chances of getting traffic to your website is increased. A few of the article sites where you can submit to are goarticles.com, ezinearticles.com, ideamarketers.com, articlecity.com and articlesfactory.com. 2. Search Engine Optimization (SEO). It's not really rocket science. SEO is simply a technique that you implement on your site to rank higher in the search engines. Here are the things you might want to implement right away: a) Your domain name should have your keyword in it. b) Title tag of each page of you site should contain your keyword. c) Your keyword should be on the first paragraph of your page. d) The image alt tags should contain your keyword. e) The file names of each page of your site should also have your keyword. 3.Create a blog then link it to your site. Postings at Blogger are easily indexed by Google. Updating your blog is feeding the search engines. Each time you put fresh content out, the search engines will notice it and come running to eat it all up. Putting your keywords in this fresh content will help you rank higher in the search engines. Your site gets updated a lot if you link your blog to it. Blogging is easy and it adds a lot of pages to your site. You can get free blogs at blogger.com and wordpress.com. 4.Posting in forums related to your topic. By participating in forums you'll have the opportunity to place your link in the signature line and get traffic from forum members. You can find a forum related to your topic by going to a search engine and typing your keyword + forum. Make sure the signatures you post in forums are catchy to attract readers and make them click on your link and come to your site. These are simple, cheap and very effective ways of getting visitors to your website. Implementing the above would guarantee a stream of traffic not only for the short term but also for the long haul
