Triggers in advertising persuasion, online and off
I've recently been reading Advertising Secrets of the Written Word, and this book is an absolute must for anyone who writes adcopy online or off. Joe Sugarman goes into such down to earth detail of the psychological triggers that make us buy. He also has an extremely comfortable writing style that is very easy to understand with lots of real life examples. This book is chock full of extremely powerful advertising concepts that you can apply today, by a legend of direct mail and infomercials, Joe Sugarman.
